Fancie are a local cupcake firm, known for baking beautiful and delicious premium cakes. Enter The Intern teams.
The task part 2: The teams were to present a marketing strategy for Fancie, (based on what they did during the task, and what they would do in the future) to a panel of Judges.
The panel of judges consisted of Rich and Jamie, important representatives from Enterprise Rent A Car. The final judge was Dan (seen here on the left) who has previously been part of, and ran The Intern competition before graduating and starting a job with HSBC.
Team Mappin were first to present to the judges, comparing the parts of a cupcake to the parts of a marketing strategy. They had some very creative ideas for the future, including the development of organic, vegan and low sugar cupcakes. The judges particular liked the idea of the Fancie Van, which would go round offices and parks delivering and selling cupcakes. Despite the presentation being a little long, the team had a very approachable style of presenting and did well in the question and answer session.
Team Goodwin had created a feel good YouTube and radio advert, and despite technical hitches, delivered a visually effective presentation. Being cost aware, they acknowledged that the price of a Fancie cupcake could be too expensive for students, so considered how they could get around this, and other target markets they could approach. One thing that definitely grabbed my attention was the suggestion of a Varsity cupcake bake-off!
Team Elmfield impressed us with their slick, well practised pitch. They had carefully considered using a SWOT analysis, before talking about targeting a market that no one else had thought of; schools. Carefully considering this target market, they explained how in the future they would place advertisements in buses as thats where it would be seen by the school children. All team members answered their questions very professionally.
Team Hicks delivered a confident and enthusiastic presentation; surprising judges with their presentation skills. The group had clearly done their research on preferred cupcake flavours, and even partnered up with an organisation to sell 100 cupcakes in bulk to an event. Everyone was impressed with the links they had had set up with Tiny Tiny Entertainment, and enjoyed hearing about the personal touches they had added by using thank you cards. Despite not knowing exact cost figures when questioned by judges, it was the way team Hicks had triumphed over the problems they had faced... that meant they won the final round of the competition!
This years Intern has been bigger and better than ever, with some fantastic ideas coming to light, and a spectrum of incredibly strong individuals. A massive congratulations to Team Hicks, and everyone who has competed. Now the final is over, the 8 strongest individuals have been selected to attend the Centrica and Enterprise Rent A Car assessment centres on Tuesday. Two of them will win the internship of their dreams!
Until next year, thank you and goodbye from The Intern!
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